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ShakeYourJake Music, dba Mustard Music LLC.

One of the primary roles of the publisher is to secure commercially released recordings of the songs it controls. The publisher must have an effective staff of professional managers (those who actually promote the songs) who not only know what artists are recording and the type of material needed for a particular session, but who also have a good working relationship with record company A&R executives, producers, recording artists, and managers.

After a song has been initially recorded and released, the publisher will try to secure commitments from other recording artists or producers to include the composition on future albums or singles. To accomplish this, the publisher may re-demo the song with a different arrangement to adapt it for promotion in markets other than that in which it had its initial success (for example, changing the sound from rock 'n' roll to country).

The test of a good publisher is not necessarily how many records by other artists it can secure during or immediately after a particular song is on the charts (although that is extremely important), but also the number of records it can secure during the many years following a song's initial chart activity. It is not unusual for a strong publisher to get hundreds of separate recordings of a good song. Continual song promotion represents one of the real services of a music publisher.